(Updated in 2025) White And Blue Whisky Price in India
Table of Contents
White and Blue Whisky Price in India 2025: A Complete Guide for Every Budget
Last updated: August 30, 2025
You want a smooth pour without overspending. We get it.
This guide breaks down White and Blue whisky prices in India for 2025 in clear, no-nonsense terms.
You’ll learn average costs by segment, brand-to-brand comparisons, city differences, and practical tips to save money.
Average Price in India (2025)
Here’s a quick view of typical shelf prices you’ll see this year.
We include INR and USD to give you context (≈ ₹84 = US$1).
- Entry-level Indian whisky: ₹450–₹750 (375 ml) • ₹700–₹1,000 (750 ml) | ≈ US$5.40–$12.00
- Mid-range blends: ₹500–₹900 (375 ml) • ₹900–₹1,400 (750 ml) | ≈ US$6.00–$16.70
- Premium labels: ₹700–₹1,200 (375 ml) • ₹1,300–₹2,000 (750 ml) | ≈ US$8.30–$23.80
White and Blue typically sits in the value to mid bracket. Expect lower prices in Goa and higher in states with steeper excise duty.
Popular Brands in India & Their Prices (2025)
Use this table to position White and Blue against similar Indian whiskies. Ranges are typical MRPs and can vary by city and store format.
| Brand | Type | Tasting Notes / Best For | Estimated Price (375 ml) | Estimated Price (750 ml) |
|---|---|---|---|---|
| White and Blue Premium Whisky | Blended / Grain-forward | Smooth, light spice. Easy highballs and large gatherings. | ₹300–₹480 | ₹520–₹900 |
| After Dark | Premium Grain | Clean finish. Neat, on ice, or soda highballs. | ₹280–₹420 | ₹520–₹850 |
| Royal Stag | Blended | Balanced, everyday pour. Pairs with snacks. | ₹300–₹450 | ₹550–₹900 |
| Imperial Blue | Blended | Light spice, easy mixing. Budget parties. | ₹260–₹420 | ₹500–₹820 |
| Blenders Pride | Premium Blend | Richer mouthfeel. Best neat or with a splash. | ₹450–₹650 | ₹900–₹1,400 |
| 8PM | Blended | Toffee notes. Strong cocktails and mixers. | ₹270–₹420 | ₹520–₹850 |
| Officer’s Choice Blue | Blended | Mild finish. Large get-togethers and value buys. | ₹250–₹400 | ₹480–₹800 |
Want a deeper dive into a direct competitor? See our guide on After Dark whisky price in India.
City-wise Price Variations in India
Prices differ across India because each state sets its own excise duty, label approvals, and distribution rules.
Retail format matters too. Government outlets usually stick to MRP. Boutique stores and tourist belts charge a premium.
Mumbai (Maharashtra)
Mumbai runs mid-to-high due to city overheads and logistics.
Benchmark: White and Blue 750 ml often lands around ₹620–₹780, depending on locality and offers.
Delhi (NCT)
Delhi publishes transparent MRPs and is competitive for domestic labels.
Benchmark: White and Blue 750 ml commonly sits near ₹560–₹720 across popular outlets.
Bangalore (Karnataka)
Bangalore trends slightly higher than Delhi but is steady for Indian whisky.
Benchmark: White and Blue 750 ml typically ranges ₹600–₹780 in well-known stores.
Goa
Goa is the value outlier. Lower excise and high volumes keep prices down.
Benchmark: White and Blue 750 ml can dip to ₹520–₹620 at select outlets, especially off-season.
4 Key Factors That Affect Prices in India
- Taxes & Excise Duties: The single biggest lever. State policies drive most of the price gap you notice between cities.
- Import Duties: Imports face extra duties. Domestic whiskies avoid these layers and stay more affordable.
- Brand & Production: Premium blends, filtration, and maturation time increase costs over value lines.
- Region & Ingredients: Local sourcing, transport distance, and seasonal demand influence shelf price.
How to Choose the Right White and Blue for You
Keep it simple. Match taste and budget to your plan for the evening.
- New to whisky? Start with small formats. Try with a splash of water.
- Hosting a group? 750 ml usually gives better per-ml value than 180/375 ml.
- Mixing drinks? Go highball style. Chill your soda and glassware.
- Neat or on ice? Let the whisky rest 2–3 minutes before sipping.
Serving, Mixing, and Food Pairing
A few small tweaks make a big difference.
- Serve: Room temp for neat, or with large clear ice to avoid dilution.
- Mix: Classic highball with chilled soda or ginger ale. Add a citrus twist.
- Pair: Tandoori grills, kebabs, roasted peanuts, and mild cheese plates.
Money-Saving Tips
Smart buying beats guesswork.
- Compare per-ml pricing: 750 ml usually beats two 375 ml bottles.
- Watch calendar: Festival promos and weekday deals can shave 5–15%.
- Pick the right store: Government outlets tend to hold MRP more strictly.
- Avoid tourist markups: Beach shacks and nightlife zones price higher for convenience.
Frequently Asked Questions (FAQs)
Which is the cheapest White and Blue option in India?
The 180 ml pack is the most affordable upfront and works well for casual evenings.
What is a good whisky under ₹1,000?
White and Blue 750 ml often sits under ₹1,000 in value-friendly states. Royal Stag and 8PM are strong alternatives in this bracket.
Why is whisky so expensive in India compared to other countries?
State excise duty, compliance, and distribution markups raise the final MRP versus global markets.
Which Indian whisky is best for beginners?
White and Blue is smooth and mixer-friendly. After Dark and Imperial Blue are popular starter picks too.
Conclusion: Finding the Perfect Fit for You
White and Blue whisky offers easy sipping at a fair price. It’s built for value, weeknights, and big gatherings.
Use this guide to compare per-ml costs, read city trends, and shop smarter.
Please note that prices are estimates for 2025 and can vary based on the retailer and local taxes. Always check with your local store for the most current rates.
Related on our site: After Dark Whisky Price (2025) • Blenders Pride Price (2025) • Royal Stag Price (2025) • Whiskey Price in India (2025)
